better understand what and how important stories are
have the scientific framework "ABC of Narrative" (developed by Prof. Ehrhardt) as a guide to storytelling
be able to apply storytelling and "storylistening" more mindfully
Use the "Triple A Stories" framework (developed by Prof. Ehrhardt) to make your stories as compelling and powerful as possible.
have practiced storytelling in various situations such as leadings teams, managing crises, negotations, and presentations.
know about the importance of and how to use "starter stories", "fall-back stories", and "best-answer stories"
work on your own personal brand story
a. Prework Online session
b. 3 online sessions à 2.5 hours
c. Application between sessions
d. You will have access to our learning platform with lots of content, tools, and further resources.
Session 1: Thursday, February 24, 2022
Session 2: Thursday, March 10, 2022
Session 3: Thursday, March 31, 2022
All sessions take place from 16:00-18:30 CET (Munich time)/10am-12:30pm EST (Boston time). The sessions will be recorded.
You will get access to our learning platform with the pre-reading, welcome package, and links (Zoom) four weeks prior to the program.
The fee includes all program sessions, team learning sessions, materials, and access to our learning platform. You will also get a certificate at the completion of the program.
Do we have to prepare or bring any stories to the program?
We will be running a pre-online session prior to the program in which you will get a first exercise to get started on this topic. Everything we do will be explained there.
How can I benefit from this program for my daily business?
We will give you and run through many examples of when and where we can use stories, e.g. in presentations and speeches, in negotiations, in one-on-one leadership, for sales purposes, to foster change etc.
Does it make sense to take this program as a team?
We have had many teams that find this program particularly insightful and valuable. We explore how storytelling can help us to build stronger (also remote) teams by fostering trust, safe space, and team cohesion. Some have reported back that they turned storytelling into a core team culture and that it has become a key source of inspiration .